Social media for small business offered

NORWAY — Oxford Hills SCORE, the Oxford Hills Chamber of Commerce and Greater Bridgton Lakes Region Chamber of Commerce are offering a two-part seminar designed for today's changing marketing needs.

The program will be presented in two separate one-hour segments on Tuesday, November 13, from 9 to 11:15 a.m. at the Norway Town Office, 19 Danforth Street in Norway.

The first session is Mobile Marketing: How to Get Into Your Customers' Minds....and Pockets.

By 2014 more than half of your website traffic will be coming through mobile devices. A recent survey shows that more than 60% of visitors on a mobile device will abandon your site immediately if it's not mobile-optimized.

How can you prepare for the mobile revolution? What does it take to get a mobile site ready? Do you need a mobile app? How does SMS text messaging fit in? Should you pay attention to FourSquare? Instagram? Twitter? Should you use QR Codes?

Rich Brooks, of flyte new media in Portland, will show you how to get started with mobile marketing and create a mobile marketing campaign that will help build your business.

The second session is How Facebook REALLY Works For Your Small Business.

When you have a limited budget, limited resources and limited time, you need to make sure that your Facebook marketing is working for your business. In this session, which is tailored for small business owners and marketers, Rich will explore how to make Facebook work for your small business.

He'll show how to build a fan base and then convert your fans into customers. He'll also reveal how to know when to network, when to market and when to advertise for maximum impact.

Who should attend? Any business owner (for profit and nonprofit). Marketers. PR professionals. Those seeking to convert Facebook fans to customers. Those concerned about growing numbers of mobile device users.

This seminar is free for Oxford Hills Chamber and Greater Bridgton Lakes Region Chamber members. For all others, the registration fee is $25. To register, either call SCORE (743-0499) or go on-line at http://conta.cc/V5kO3P. .