BRIDGTON — A long-standing tradition at Bridgton Hospital is to honor the first baby born at the hospital in the New Year by showering both baby and mother with gifts from local merchants. The ‘First Born 2011’ program starts its ‘baby watch’ at midnight, January 1, 2011.

Merchants interested in being a part of this wonderful way to start the New Year are encouraged to contact the community relations and development office at 647-6055 or e-mail psmith@bh.cmhc.org. Merchant donations will be recognized when the New Year 2011 baby and family are announced and featured in a press releases and photographs.