Nonprofit workshop offers training in marketing

BELFAST — The University of Maine's Certificate in Nonprofit Organization Management is offering the next workshop in the series on Friday, March 11 from 8:30 a.m. to 4 p.m. The topic for this session is "Marketing the Nonprofit Organization."

The workshop will present strategies for public outreach and promotional planning for nonprofit organizations. Emphasis will be placed upon developing a media relations program and understanding the advertising, market research, and other communication tools to be used in calling attention to the work of the nonprofit organization.

The workshop instructor is Dr. Frank Burtnett, a veteran educator and nonprofit organization executive. Frank has 30 years of direct service in various nonprofit organizations, educational institutions and community agencies, including seven years as Executive Director of the National Association for College Admission Counseling. Frank is the president of an independent consulting firm specializing in programs that foster human resource and organization development.

The University of Maine is offering this series ofworkshops at the Hutchinson Center in Belfast, leading to a certificate in Nonprofit Organizational Management for nonprofit organization executives, staff members and leaders to deal with contemporary issues and problems using realistic, "hands on" strategies. The various workshops will encourage interactive discussion of participants in quality planning, effective program/service development, creative problem solving and issue resolution. This certificate represents yet another of the offerings that the UMaine Hutchinson Center has created to be responsive to the educational needs of the community.

Other sessions include:

Friday, April 8 - Survival Skills in an Age of Declining Resources, with Lori Roming and Carole Martin

Friday, June 10 - Strategic Planning and Management in the Nonprofit Organization, with Jim Patterson and Carole Martin

Monday and Tuesday, August 15 and 16 - two-day workshop - Writing Winning Grant Proposals, with Frank Burtnett.

The cost for each one-day workshop is $150, which includes a continental breakfast, lunch and workshop materials (the two-day Grantwriting workshop is $255). Participants can earn a Certificate in Nonprofit Management by completing the courses in six different sessions.

To register or to request a copy of the full brochure, please call Nancy Boyington at the University of Maine Hutchinson Center at 338-8002, 800-753-9044, e-mail nancyb@maine.edu or visit www.hutchinsoncenter.umaine.edu.